Special Projects
Project: Internal-Facing Podcasting
Skills: Audio Production, Audio Editing, Media Training, Coaching, Script Writing
About this Project: Convinced a client to harness the power of podcasting by writing, editing and producing an informational series to educate a client's salesforce on their products.
Project: Physician. Philanthropist. Visionary. A multi-modal donor campaign for the Hackensack Meridian Health Foundation
Skills: Earned Media, PR, Billboard, Print, Social Media
About this Project: The Hackensack Meridian Health Foundation wanted to build its donor base and strengthen community ties by incentivizing its physicians and practices to support the health system, thereby inspiring more local giving. As a result, the number of committed physician donors more than doubled during the campaign’s run.
Project: Social Media Video Series for Rethink Energy NJ
Skills: Conceptualizing, Scripting and Editing for Social Media
About this Project: With social media videos, the viewer isn’t as invested as one would be while watching a news piece on TV or watching a marketing video at work function. I used a color palette, font and diction to attract views.
Project: Social Media Video Series for Rethink Energy NJ
Skills: Booking, Pre-Interview, On-Site Interview, Field Production
About this Project: Another example of one of the social media videos I produced for the Rethink Energy NJ campaign. This one involved conducting and interview who could speak to some of the organization’s concerns.
Project: Social Media Video Series for Rethink Energy NJ
Skills: Conceptualizing, Scripting and Editing for Social Media
About this Project: Further to the goal of getting salient points through on social media, I put on my journalist hat. I fact-checked Penn East Pipeline’s claims in the media, and created a quick, visually-impactful, persuasive video with a call to action at the end,
Project: Health Insurance Collateral
Skills: Attention to Detail, Copyediting, Writing, Graphics Production, Continuity
About this Project: I was part of a team that formatted insurance plan information for the following year. The end users were insurance salespeople and their clients. The information had to be 100% accurate; it had to resemble materials put out in previous years; it had to be legible and intelligible.
Project: External-Facing Podcasting
Skills: Audio Production, Audio Editing, Media Training, Coaching, Script Writing
About this Project: Produced and edited a podcast series on ProBatter's PX3. In this episode, Tom and Brad talk about how batting against an image of a pitcher improves performance over a typical iron mike.