WRITING
Project: Author Interview
Skills: Interviewing, Active Listening, Writing
About this Project: This client featured Angela Duckworth and her best-selling book "Grit" at a national sales meeting. I interviewed her and wrote this article to fit her principles into the corporate values of my client. This article appeared on several of the client's websites and went out in an email newsletter.
Project: C-Suite Profiles
Skills: Strategic Communications, Writing, Interviewing, Working with C-Suite, Media Training
About this Project: After a merger and realignment of management, the challenge was to introduce new executives using a carefully calibrated tone. Another concern was lack of time to participate on the part of the subjects. So I created this questionnaire for all participants to fill out and submit when time allowed. The result was an introduction to each exec that balanced gravitas, company talking points, personality and fun.
Project: Corporate Spirit
Skills: Branded Campaigns, Integrated Marketing, Interviewing, Writing, Strategic Communications,
About this Project: During a particularly shaky time in the pharma industry, the communications team of this global pharmaceutical manufacturer launched a campaign to boost the spirit and pride among the workforce. This is one piece in a series that profiled employees who go above and beyond in their personal lives to embody the company's values. This woman's story is truly remarkable and meeting her was the highlight of working on this series.
Project: Obit
Skills: Writing with sensitivity the appropriate tone
About this Project: This communication went out to the sales reps for my client's cystic fibrosis brand. The challenge was to present talking points to customers and patients while maintaining the look and tone of an obit.